Soaring R&D costs, backlogged inventory and keener competition are taking their toll on the High Tech Industry. While new technologies are getting to market at an unprecedented rate, the ability for purchasers to absorb these technologies and apply them effectively in their organisations have only compounded these problems. 

The ability to develop technology products which effectively address customer needs, enabling them to achieve real business benefits, and to bring these products to market faster, better, and cheaper will enable technology providers to weather the current economic climate. 
 
Yet, while many vendors develop and market superior technology, their own internal systems to align research and development teams and data with market and sales data are woefully inadequate. 

Time to Market Time to market has never been more important as development teams are forced to deliver new and more complex technologies in more highly compressed timeframes than ever before. The only way to turn time from an adversary into an ally is to dynamically enable collaboration among key development personnel. By working as part of a best practices environment, Karomi technology is able to identify best research sources and domain experts in real time, automatically, regardless of geographic location and alert developers working on similar processes elsewhere as to the existence of highly relevant resources that they would not otherwise be aware.

Differentiation The cost of developing and marketing new technology products has grown exponentially with its overall impact on new business processes. With each technology project dollar sharply contested among the competition, the ability to understand critical customer requirements for your target market is paramount. By successfully aligning competitive intelligence with customer and market segment requirements, Karomi technology can be used to highlight areas of information overlap or gaps and pinpoint key areas of focus and development to leapfrog your competition and dramatically challenge conventional wisdom at a time when winning isn't the only thing, its everything.

Targeted Sales
Having the best technology means nothing if you can't effectively sell it. Knowing who your customers are, their concerns and challenges, and understanding their business strategies are key to solving their problems. By providing aggregated and contextual views of highly specialised and personalised information about key customers and prospects enables better timing of the sales process: from targeting and prospecting to proposals and contracts. By automating delivery of best practices, winning strategies, and key competitive intelligence enables sales teams to work smarter and to better effect than ever before. 

Time to market takes on a new meaning in the high tech industry. Product lifecycles are measured in months not years. Customers are more technically savvy and demanding. Intense competition involves both product and price. Customer service drives on-line information access before, during and after the sale and is the single largest contributor to brand loyalty. Profitability requires absolute efficiency throughout R&D, sales and operations. Karomi's document and content management solutions for powering e-business bring tremendous advantages to global high tech organisations. 

In research & development, Karomi solutions enable instant access to information, internally and externally, on new development and collaboration between labs. Karomi solutions can improve management of dynamic product requirements/specifications and technical capabilities. Plus, they can help companies exploit the Web to give clients and business partners access to accurate product information as it changes, and then link this content to relevant business processes when necessary.

Information Technology | Pharmaceuticals | Automobiles | Construction | Financial Services