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Sales & Marketing


Transforming information into corporate intelligence
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Too often, the revenue-generating people in your organisation - the sales people, partners, executives, services professionals - struggle to get the tools they need to win business. Sales materials, product specifications, market intelligence and customer case studies can be so cumbersome to access that the field often remains oblivious of the information, squandering your competitive assets where they matter most.

As a result, analysts have observed, the difficulty of disseminating information about new products and competitive threats can hinder an organisation's ability to grow revenue. This is particularly true in rapidly changing or deregulating markets, with complex products and a highly distributed workforce. 

A KM solution can provide a single destination for your entire demand generating chain to get the information they need, from sales leads to technical support articles, increasing your company's revenue-generating efficiency.

The Business Challenge

To generate revenue and expand your business, your sales and marketing teams need to be able to work together, to support the sales cycle and effectively deal with customer situations before they escalate.

Leveraging critical corporate information poses a growing challenge for global organisations because when :

Unstructured information lays buried in the minds of employees, and in various systems across disparate locations, Up-to-date marketing materials are not readily available, and deployment methodology, applications and lessons learned are not stored or shared . . . then decisions are based on inaccurate information, customer response times increase, and market opportunities are lost.

Karomi Quality Management provides

Increased sales productivity
With a single destination for searching marketing materials and querying sales databases, people in the field spend less time on low-bandwidth connections hunting for information on corporate Web sites and networks, less time wrestling with complicated applications to access customer and sales information, and more time talking to prospects, customers and partners, increasing your company's revenue-generating capacity.

More knowledgeable and competitive sales force
Making information readily available does not simply save sales people time and ensures that they see product, customer and competition information that they might otherwise ignore. karomiENTERPRISE scans competitors' Websites for announcements, delivering them to the salesperson in a personalised format. Given the cost of poor call preparation, and the constraints that prevent employees from keeping up with the competition, nothing is more important than being proactive about delivering sales support materials in a way that is simple enough for everyone to understand.

Consistent corporate communications
Nothing can be more frustrating than having five different versions of a sales presentation floating around your network. With the karomiENTERPRISE DMS, you can make sure everyone's on message, updating documents electronically without having to print and ship costly binders or CDs. This gives you the agility to compete faster than any other company in your market.

Lower sales training costs
Training a sales force on applications for CRM, technical support, collaboration, e-mail and network access is usually expensive, time-consuming and only half successful-as some employees will never learn the ins and outs of all these systems. By integrating the most useful services from these systems into Karomi's open tool architecture, you can avoid much of this training, and ensure that these costly enterprise applications succeed where it matters most-in the field.

Better account management and customer service
So many people typically work on large, global accounts that assembling a 360-degree view of what's going on at that account can become difficult, compromising sales execution and customer service. When teams representing separate products or territories only become aware of one another's efforts through the customer, your organisation can look disjointed, and the customer may feel unimportant. Karomi's workspace feature can bring together in one page an account's most recent status reports, project plans, contact information, e-mail updates and support incident details, and allow members of different teams to collaborate via the Web. As a result, you get the full benefit of everything your organisation is doing with a customer every time you call on that customer, resulting in better service.


Human Resource | Quality Management | Sales & Marketing