Artwork Management
The Artwork Creation Process is a critical part of the product introduction or relaunch of existing products. Without packaging a new product could not be sold, and without changed packaging a relaunched product would not create attention. Therefore the packaging artwork creation must not be underestimated, since a cool product won’t sell with poor packaging.
The creation of such therefore consists of a series of steps concerting several people, internal as well as external, that have to be coordinated in a concerted effort of various resources: human, time and – resulting from both – financial.
Fig: The many elements of a Packaging Artwork.
Challenges
- Multiple Stakeholders
- Long lead times
- Missed Deadlines
- Compliance Issues
- Increased Costs
- Duplication of information
- Paper based artwork feedback and comments
- No consistency in packaging artwork creation
- No central repository of all Artworks, Key Line Drawings, Proofs, etc.
Fig: Multiple stakeholders involved in an Artwork
Solution
Artwork Repository
- Central Artwork repository, accessible using web browser anywhere
- Manage multiple versions of Artwork as changes are made
- Access control (who can view, update & administer)
- Extensive Search option across all artwork data and content
- Audit Log
Fig. Repository of Artwork files (PDF, AI, CDR), Proof Images, Specification documents, etc.
organized by brand, category or SKU
Workflow
- Customizable Artwork request and approval workflow
- Alerts, reminders and escalations through Email, SMS and Portal
- Customizable data entry forms for capturing inputs of each department
- Customizable department wise checklist for approval
- Approval status and tracking
- Workflow can include design agencies and printers for Proof Approvals
Fig. Customizable workflow for Artwork Request and Artowork Approval Process
Fig. Customizable eForms to capture artwork request and department inputs
Fig. Department wise checklist for Artwork approvals
Fig. Track the status of all Artwork Approvals
Collaboration
- Annotation tool for easy feedback
- Artwork Image comparison tool for seeing difference between versions
- Artwork Text comparison between original and different versions
- In-built measurement tool for verifying dimensions
- Automatic recognition of Barcode, Pharmacode and Braille
Fig. Online Annotations for quick feedback
Fig. Side-by-Side Artwork comparison tool for seeing difference between versions
Fig. Artwork overlay comparison tool; Green: Additions; Red: Deletions; Grey: No Change
Fig. Compare text between two artworks
Fig. Measure dimensions accurately on the artwork PDF file
Fig. Automatically recognize 1D and 2D barcodes in any orientation
Fig. Automatically recognize 1D and 2D Pharmacode in any orientation
Fig. Automatically Braille recognition in any orientation and validation of Braille geometry
Color Separation
- Create separate CMYK color separations
- Separate Spot colors and Pantones
- View combination of colors and spot colors
Fig. CMYK Color separation
Fig. Pantone separation
Fig. Spot Color separation
Pre-Flight Checks
- Verify ink coverage
- Verify font and text sizes
- Verify image resolutions
- Verify safety zones and bleed areas
Fig. Verify and Validate ink coverage over a certain percentage
Fig. Validate text sizes
Fig. Validate bleed area
Fig. Dashboard for users for quick access