Artwork Management
The Artwork Creation Process is a critical part of the product introduction or relaunch of existing products. Without packaging a new product could not be sold, and without changed packaging a relaunched product would not create attention. Therefore the packaging artwork creation must not be underestimated, since a cool product won’t sell with poor packaging.
The creation of such therefore consists of a series of steps concerting several people, internal as well as external, that have to be coordinated in a concerted effort of various resources: human, time and – resulting from both – financial.
Fig: The many elements of a Packaging Artwork.
Challenges
- Multiple Stakeholders
- Long lead times
- Missed Deadlines
- Compliance Issues
- Increased Costs
- Duplication of information
- Paper based artwork feedback and comments
- No consistency in packaging artwork creation
- No central repository of all Artworks, Key Line Drawings, Proofs, etc.
Fig: Multiple stakeholders involved in an Artwork
Solution
Karomi's Artwork Management System has the following features
- Central Artwork repository organized by Product, Brand, Category
- Access to repository using web browser – anywhere / anytime
- Manage multiple versions of Artwork as changes are made
- Access control (who can view, update & administer)
- Extensive Search across all artwork data and content
- Customizable Artwork request and approval eform with department-wise text inputs and approval checklists
- Customizable Artwork request and approval workflow
- Alerts, reminders and escalations through Email, SMS and Portal
- Serial and Parallel approvals
- Checklist for each department/function for approving artwork
- Annotation tool for easy feedback
- Export Artwork with Annotations to PDF file
- Side-by-Side Artwork comparison tool for seeing difference between versions
- Overlay comparison tool; Green: Additions; Red: Deletions; Grey: No Change
- Artwork Dashboard with report, charts and status
- Single view of all Artwork requests in the system
- System can be extended to vendors and agencies
