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Manage CopyText

Overcome Copy Text Management hurdles on your artwork files

Manage multilingual copy text for ingredients, claims, nutrition tables, translations, caution statement and addresses with ease

When it comes to accuracy of Packaging copy text, the adage “Garbage-in Garbage-out” is a good fit. With the designer merely copying and pasting text onto the artwork from word documents and spreadsheets, any errors in text go on to the artwork. So, it makes better business sense to check the inputs and make sure they are received from the correct source.

With proliferation of SKUs through product and market extensions, the copy text management can easily get out of hand. Having a structured way of managing the copy text can save artwork reviewers a lot of proofing time downstream. Besides, the structured content can now be processed by automated proofing tools so that errors can be caught quickly.

What can you do with Copy Text Manager?

Create ‘Copy Templates’ for easy category wise content collation

Add, Edit and Approve artwork content

Version control each piece of copy text

Manage text in multiple languages

Support for standardization of text in multiple languages

Route text for approval using flexible workflow processes

Compare text content across multiple product SKUs

Export approved text content to other systems and applications

Import text into Brief Comparison tool to compare Copy text with Artwork PDF

Benefits

01

Leave the guess work out - be certain what copy text went into which artwork

02

Do an impact analysis by searching how many artworks have a certain text

03

Do an impact analysis by searching how many artworks have a certain text

04

Be consistent across your brands - same text (in English or other language) reads the same way across artworks

05

Reuse content and generate briefs easily and quickly for related product artworks

Ready to see how Manage Copy Text could work for you?